Do you, as a blogger, have a media kit? You should! Not only is it an easy way to keep records of your progress, but it’s an essential document to have on hand to send to brands and PR professionals to initiate potential collaborations and sponsorships. I personally have a two-sheeter that includes my stats in addition to my sponsorship opportunities and pricing and felt it’s my duty to share it with the blog world in the name of blogger-to-blogger assistance. So what must you include in your media kit for maximum results? Let me walk you through mine!
Short Author Bio | Include 1-2 short sentences about yourself as the author. You can easily take a few notes from your page’s About Me that really hit home what you are all about. It’s always helpful to include where you’re located.
Contact Information | Always include your blog URL and your email address. If you’d like to include your phone number, you can do that here too. Sometimes it’s easiest to include that additional contact point for ease of communication after you’ve already settled on a collaboration, especially if it involves an in-person event.
Blog Overview + Vision | Describe your blog’s main topics, what sets it apart, and your vision. Try to keep this portion to 3-5 sentences that speak mostly to why your followers read your blog and what a brand can expect to see on any given day. If you’re looking to include more of a certain subject, say that here. This can also be tailored to fit whichever brand you’re reaching out to.
Social Account Numbers | Many brands these days look at your social media account numbers before anything else (and sometimes that’s the only thing they look at!). List your most relevant, most active and most popular accounts here. I like to organize this list based on my favorite platforms or highest performing. If you want to focus on Instagram collaborations and you have a strong Instagram, list it first here.
Collaboration Opportunities | I include this section in case I don’t send my page 2 to brands, but also as an overview to introduce my offerings. A simple list will do, as most brands understand the basics of collaborations, but including the page 2 Collaboration Opportunities is a great way expand upon your offerings, talk about special deals you offer, or to include pricing. I also include a link to my Collaboration Inquiry form, which can also be found directly on my site. This gives an easy call to action for the brand, while collecting all of the important information I need to decide if a collaboration opportunity will work with my blog.
Site Statistics + Readership | If a brand is interested in sponsoring a blog post as the main point of collaboration, they will want to see your site statistics. The most popular and relevant statistics to report on include average Monthly Pageviews and Monthly Unique Visitors. I also like to include average Time Spent Onsite and Bounce Rate. It’s very helpful to brands to see your readership statistics including the age range, interests and demographics on your readers.
It’s important to update your media kit about once a month (I like to do it at the beginning) or when you have a very important or large brand collaboration opportunity.
I realize I’m being very transparent here by basically copying my media kit over for public consumption (numbers have been changed or altered, didn’t quite feel that comfortable!), so if you have any questions or need advice, please let me know! I’m glad to help others out and hope this post will help clear up some media kit mysteries.